#HarBacchaSunega 2025 Campaign

NATIONAL HEARING WEEK 1.0 REACHES OUT TO 3 CRORE PEOPLE IN INDIA

 The National Hearing Week 2025 Campaign (3rd to 9th March 2025) - an initiative by the MATANAND Welfare Foundation and proudly supported by ENTOD Pharmaceuticals to raise awareness on children’s hearing loss, early detection, and hearing restoration measures available in India.

Reached over 3 crore (30 million) people in India, including parents, teachers, children, and healthcare professionals.

 • Engaged with 2000 + ENTs across India for various awareness programs.

• Conducted 1200 + physical camps along with ENT specialists at clinics, hospitals and community centres across India reaching up to 1 lakh patients and families.

• Conducted free ear check-ups and awareness sessions in more than 50 + schools benefiting over 15,000 students.

• Organized more than 20 awareness rallies,walkathons and street dramas in collaboration with the leading ENT hospitals/institutions, government hospitals and medical colleges across the country.

• Social media campaign reached 2.5 crores audience pan-India.

• Our hashtag #HarBacchaSunega trended on number 2 position on X (formerly Twitter).

• 150 + incredible ENT doctor ambassadors registered on the campaign website.

• Collaborated with more than 200 social media and lifestyle influencers.

• More than 100 ENT doctor awareness videos in various languages recorded and boosted through our social media platforms.

• 150+ reels and 500+ stories shared on social media platform.

• National Media Coverage - News articles on pediatric hearing loss released on leading news platforms such as Times of India, Times Now, ZEE News, TV9, etc. on behalf of our ENT doctor ambassadors. Over 20 national news stories were published.

• Regional Media Coverage - Utilised prominent regional news publications like Dainik Bhaskar, Prabhat Khabar, Punya Nagari, Aaj, Navbharat etc to extend outreach to rural and urban areas. Over 50 + regional news stories were released and published on behalf of our ENT doctor ambassadors.

• Partnered with BIG FM 92.7, broadcasting regular awareness messages on paediatric hearing loss by ENT doctors and radio jockeys in five major cities: Mumbai, Bangalore, Kolkata, Lucknow, Ahmedabad.