#HarBacchaSunega 2026 Campaign

NATIONAL HEARING WEEK 2.0 REACHES OUT TO 5 CRORE PEOPLE IN INDIA

The National Hearing Week 2026 Campaign (3rd to 9th March 2025) was conducted as a nationwide awareness initiative by the MATANAND Welfare Foundation, with the support of ENTOD Pharmaceuticals. The campaign focused on increasing awareness about hearing loss in children and promoting early screening and timely intervention to ensure that no child remains unheard #HarBacchaSunega.

  The campaign successfully reached more than 5 crore (50 million) individuals across India, including parents, teachers, children, and healthcare professionals.

 • 2500+ ENT specialists across India participated in the campaign by supporting awareness and screening initiatives.

• 2000+ physical awareness and screening camps were conducted in collaboration with ENT specialists at clinics, hospitals, and community centers across the country, benefiting nearly 2,00,000 patients and their families.

• Free ear health screening and awareness sessions were organized in more than 200 schools, reaching over 20,000 students.

• More than 50 National Hearing Week rallies, walkathons, and street awareness activities were conducted in partnership with leading ENT hospitals, medical institutions, government hospitals, and medical colleges nationwide.

• Over 200 ENT doctor ambassadors registered on the official website.

• 150+ awareness videos by ENT specialists, recorded in multiple regional languages, were shared and promoted across social media platforms .

• More than 500 social media stories were published to further amplify campaign visibility and public engagement.

• More than 100 ENT doctor awareness videos in various languages recorded and boosted through our social media platforms.

• A special awareness segment titled #HarBacchaSunega – A Discussion on Hearing Loss in Children was conducted in collaboration with Times Now TV, featuring Mr. Nikkhil K. Masurkar, CEO of ENTOD Pharmaceuticals, and Dr. Renuka Bradoo (H.O.D. ENT & Head Neck Surgery, L.T.M. Medical College & General Hospital).
The discussion emphasized the importance of early hearing screening and timely intervention for children with hearing challenges.

• Vodcast: In collaboration with Radio City 91.1 FM, a special podcast episode was conducted featuring Dr. Hetal Marfatia Patel (Professor and HOD, ENT & Head Neck Surgery, Seth G.S. Medical College & K.E.M. Hospital), highlighting the increasing importance of early hearing screening and the long-term benefits of early diagnosis. 

 • Radio City 91.1 FM partnered with the campaign to broadcast regular awareness messages on pediatric hearing loss, delivered by ENT doctors and radio jockeys across ten major cities: Mumbai, Bangalore, Kolkata, Lucknow, Ahmedabad, Delhi, Ranchi, Patna, Hyderabad, and Jaipur.

• National media coverage was achieved through awareness articles on pediatric hearing loss published on leading media platforms such as Pharmabiz, BW Healthcare World, CEO India Magazine, and other publications on behalf of participating ENT doctor ambassadors.